A new build home offers the rare luxury of creating spaces that are ready to reflect your personal style. For those who prefer interiors rich with character and expression, maximalism is a design movement that encourages you to embrace creativity without compromise. It’s bold yet thoughtful, layered yet balanced, and above all, deeply personal.
Here’s how to invite maximalist design into your new build while maintaining a sense of elegance and harmony.
Begin With a Confident Foundation
Maximalism celebrates individuality, but the secret to success lies in cohesion. Start by defining a colour palette that inspires you. Deep, saturated tones (think emerald green, sapphire blue or ochre) create an indulgent backdrop for layered textures and statement décor.
For a softer take, build from warm neutrals and introduce colour through art, textiles and accessories. This approach allows your new build’s light-filled interiors to shine while still adding depth and drama.
Layer Patterns, Textures and Tones
Maximalist interiors thrive on sensory richness. Combine patterns such as florals, geometrics and stripes, but ensure they share a common thread (a recurring colour or motif) to keep the space feeling unified.
For example, you could pair plush velvets with tactile linens or use metallic accents and natural finishes like wood or rattan. These layers add warmth and tactility, softening the crisp lines often found in contemporary new builds.
Tell Your Story Through Design
A truly maximalist home feels lived in and loved. Use your walls and surfaces to display what matters to you; art, indoor plants, heirlooms and meaningful keepsakes all work brilliantly. A curated gallery wall can transform a simple space into a personal statement, while open shelving allows you to showcase your personality through collections and décor. Each item should contribute to a story, giving your home an unmistakable sense of identity.
Balance Boldness With Proportion
Statement pieces are the hallmark of maximalist design. Whether it’s a sculptural armchair, a striking chandelier or an oversized artwork, choose pieces that command attention without overwhelming the room.
Many of our developments at Beech Grove Homes feature spacious, open-plan layouts that work beautifully to define zones and create focal points, maintaining a seamless flow while adding personality.
Celebrate Colour and Creativity
In many ways, colour is the heartbeat of maximalism. Don’t be afraid to experiment with rich hues and expressive combinations if you’re aiming for maximalism. Patterned wallpapers, jewel-toned furnishings and vibrant rugs all help create a sense of joy and opulence.
If you prefer a gentler approach but still want to evoke maximalist principles, layer tonal shades within the same colour family for a look that feels both confident and cohesive.
Curate With Intention
Maximalism is not about excess; it’s about meaning. Choose pieces that resonate with you and arrange them with purpose. A well-balanced maximalist home feels collected over time, full of character yet beautifully considered.
Enjoy Elevated Interior Design in Your New Build With Maximalism
Inviting maximalism into your new build is about celebrating the art of living well. By layering textures, colours and memories, you can transform your contemporary home into a space that feels both luxurious and deeply personal. It’s not just about design; it’s about self-expression, craftsmanship and the joy of creating a home that truly reflects you.
Still looking for your dream home to design in a way that speaks to you? At Beech Grove Homes, we have a wealth of fantastic new build developments that are waiting for you to bring your style into them. To find out more, please take a look at our developments or get in touch with one of our team for more information.